BOOK YOUR BOOTH NOW!

Showcase your products, generate leads, and extend your brand awareness. 

BOOK YOUR BOOTH NOW!

Showcase your products, generate leads, and extend your brand awareness. 

Become a Sponsor or Exhibitor

The World Food Championship is the largest Food Sponsor event in the nation and offers the perfect opportunity to showcase your products to passionate foodies, home cooks, corporate chefs, and competitive cooking teams. Sponsors and exhibitors are a key factor contributing to the success of the Food Sport experience.

Share your message, join the foodie community, and learn more about opportunities to engage with the energy World Food Championships brings each year.  From innovation Station to Tasting Pavillion, activation space to meetings with major retail buyers, WFC has plenty of ways to plug in. 

Become a Sponsor or Exhibitor

The World Food Championship is the largest Food Sponsor event in the nation and offers the perfect opportunity to showcase your products to passionate foodies, home cooks, corporate chefs, and competitive cooking teams. Sponsors and exhibitors are a key factor contributing to the success of the Food Sport experience.

Share your message, join the foodie community, and learn more about opportunities to engage with the energy World Food Championships brings each year.  From innovation Station to Tasting Pavillion, activation space to meetings with major retail buyers, WFC has plenty of ways to plug in. 

WALMART TASTING PAVILION

If you’ve never been to WFC, here’s some advice: bring a ton of product!  There are many ways that our attendees can take a bite out of WFC, but none are as popular as the Walmart Tasting Pavilion! This is where local, regional and national brands can display, sample and promote their products to tens of thousands of foodies, PLUS executives from the world’s largest retailer! So bring your activation team and branding materials, because this is one opportunity that could propel you to the next level! 

Benefits:
– a 10 x 10 space 
– sampling of 2 or 4 oz cups of your product is required daily
– ability to sell product with pre-approval and local business license
– logo inclusion on the WFC mobile app
– 2 Welcome Reception passes
– 6′ table and 2 chairs (but activation is up to the brand)
– 3 days of Activation opportunity

 

INVESTMENT: $1,000 + power and activation

INNOVATION STATION

WFC is proud to announce the return and expansion of the Innovation Station, a unique platform that elevates the latest trends and inventions in the food industry. This tradeshow-style attraction is open to our attendees, allowing you to get great feedback during our event. It is also designed to introduce you and your product to big-box retailers who could take you national or international with distribution! 

As part of the program, any product introduced in the last 12 months is eligible for our Best of Show People’s Choice Award. 

Benefits:
– a 10 x 10 space
– ability to vend product with pre-approval and local business license
– logo inclusion on the WFC mobile app
– 2 Welcome Reception passes
– 6′ table and 2 chairs (but activation is up to the brand)
– 3 days of Activation opportunity

 

INVESTMENT: $1,000 + power and activation

INTEGRATED SPONSORSHIPS

WFC offers a truly unique platform for brands that want to harness the power of 1500+ cooks in the kitchen! With 10 categories and three challenges per, our tournament of cooking exposes Food Champs to new Food Brands, and vice versa. Some brands are suited to become Presenting Sponsors and control the entire cooking process, while others simply want to be featured in the Top 10 round of a category. Either way, we are willing to work with you to see what angle of approach works best. Just a few of our tiered opportunities inclue:

– Presenting Sponsor of a Championship (Bacon, BBQ, Burger, Chef, Chili, Dessert, Recipe, Sandwich, Seafood, or Steak)
– Structured Build within a Championship
– Infused Product in the Top 10 of a Championship
– An Ancillary Competition outside of the official tournament (like a Pitmaster Challenge)
– Official Product of WFC (which promotes your product in our annual marketing, event pantry and provides exclusive use in the tournament)
– Showcase Demos (where you can feature your product on our Main Stage and demo to the tens of thousands of foodies at WFC)

 

Want to know more about these opportunities? Simply click the button below!

EXHIBITOR SPACE

Whether you are launching a new product or want to introduce your current products to the market, WFC’s thousands of foodies are the perfect target for sampling, interaction and feedback. That’s why WFC offers stand-alone exhibitor space for any food-related (or non-food, fun activation ideas!) companies who want to join the party! See benefits below and send us an email for more info!

Exhibitor Benefits:
– Space available in 10 x 10 sections
– 2 Welcome Reception passes per space
– 5 days of Activation opportunity (or 3 days, depending on your consumer targeting)
– Branded tents are welcome
– Activation Hours: 11 am – 6 pm daily

 

INVESTMENT: Starting at $2,500 + tent, power, activation, chair/table rentals if necessary